Newsletter Reports and Retargeting add-on is part of the premium “Professional” tier for the Newsletter Plugin—one of the most popular email marketing management platforms on WordPress. This add-on upgrades the default reporting system into a powerful tool for in-depth analytics and retargeting, accessible directly within the site’s administration dashboard.
Key Features
- Core activity tracking: Real-time statistics on email open rates, link click-through rates (CTR), bounce rates, and unsubscribe rates.
- Heatmaps and link analysis: Displays a list of the most frequently clicked URLs, helping you identify which content or products interest your readers.
- Device and location statistics: Analyzes the browsers and devices (mobile vs. desktop) used to open emails and utilizes geolocation tools to pinpoint readers’ locations.
- Comprehensive data retrieval: Once installed, the add-on automatically analyzes data and generates reports for all previously sent campaigns (provided tracking was enabled for those campaigns).
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